Hello!

As a seasoned integrated marketing expert with over a decade in digital advertising—much of it in the outdoor space—I craft campaigns that capture the imagination and deliver measurable results. My approach blends creative strategy and storytelling with a deep understanding of enthusiast audiences across leading titles such as Field & Stream and Outdoor Life.

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I lead the campaign management function end-to-end for large-scale, custom media programs—spanning display, email newsletters, custom editorial content, and branded video—and specialize in both pre-sale strategy and post-sale execution. As the primary day-to-day contact for key accounts, I translate objectives into executable plans and oversee the full lifecycle from RFP development and kickoff through launch, optimization, and final reporting. I collaborate closely with sales, production, editorial, design, and social teams to deliver high-quality work while managing budgets, timelines, and resources to ensure on-time, on-budget execution. I own performance reporting and leverage data to optimize against core KPIs, earning repeat business through top-tier client service.

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My career has been defined by integrated, multi-channel solutions across print, digital, and social, where I blend compelling storytelling with sharp design principles to create materials that captivate and convert. I bring strong analytical rigor, clear written and verbal communication, and a PMP-informed project management mindset. Based in Los Angeles and comfortable in hybrid environments, I take ownership and accountability for outcomes while thriving in collaborative, fast-paced settings.

On a personal note, I’m a Los Angeles native who values time with my family and beloved pets—my Chihuahua, Kirby, and cats, JoJo and Cosmo. I’m also passionate about good food, wine, and all things paranormal.

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