Below is a selection of projects that I helped ideate and sell through.
Nissan
Objective: In 2021, Nissan aimed to find a strategic partner who could effectively support the re-launch of the Nissan Frontier.
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Solution: To support the Frontier launch, we developed and executed 11 custom video integrations that emphasized the truck's ruggedness through compelling and genuine narratives. These collaborations were implemented across three renowned brands, namely The Drive, Field & Stream, and Outdoor Life.
General Tire
Objective: General Tire set out to find a partner to generate awareness of their newest tire offerings.
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Solution: Over the course of three years, we seamlessly incorporated the brand into real-life outdoor adventures such as the Outdoor Life Terrain Tips, Outdoor Life Adventure Story, and Popular Science Animated Explainer Video.
Click the images below for a live link.
PROJECTS
Objective: Saveur was approached by Suntory with an exciting opportunity to enhance brand awareness for Haku Vodka through a specially curated branded article.
Solution: Leveraging their status as a top epicurean expert, Saveur crafted a captivating and educational branded article that delves into the premium ingredients that define Haku Vodka.
Objective: Polaris ORV approached Outdoor Life with an opportunity to help amplify the recognition of the Ranger ATV through expertly crafted, tailored content.
Solution: Leveraging their position as a leading authority in outdoor sports, Outdoor Life developed an engaging video series centered around deer season hunting prep, skillfully and seamlessly integrating the Polaris Ranger vehicle in each video.
Objective: Free Rein was seeking a partner to help launch their new coffee brand.
Solution: Field & Stream composed a branded article that focused on the iconic Teddy Roosevelt while incorporating the themes of hard work, adventure, and a shared love for coffee.
