RESUME
Work
Experience
February 2024 - Present
Dwell, Domino.com, Bobvila.com
Integrated Marketing Manager (Contract)
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Leading the RFP response process, crafting proactive proposals and bespoke presentations aligned with cutting-edge strategies that propel client objectives.
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Work cross-functionally with sales, editorial, and customer success departments to devise and refine agile marketing strategies that spur growth and pipeline development.
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Craft robust advertising marketing strategies, inclusive of audience targeting, branded content, email, paid social, online video, and lead generation campaigns, while clearly articulating the value proposition, to engage and convert clients.
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Demonstrate expertise in coordinating communication timelines and deliverables, coupled with a proven ability to effectively triage and manage high volumes of requests, including urgent ones, ensuring optimal workflow and project efficiency.
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October 2020 -
November 2023
Recurrent Ventures
Sr. Integrated Marketing Manager
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Developed and led RFP initiatives for key brands, integrating and systematizing processes to bolster operational efficiency.​
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Ideated innovative concepts for branded content pitches utilizing creative writing skills, leading to a 25% surge in successful pitch conversions and heightened audience/customer engagement, ultimately helping clients achieve their marketing objectives.
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Instrumental in surpassing the annual revenue goal by 110% via expert campaign strategy and deployment, showcasing result-driven excellence.
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Utilized strategic thinking to conduct thorough post-campaign analysis, enhancing client advocacy and engagement, leading to a significant 30% increase in campaign renewals.
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Created and managed marketing materials, sales collateral including media kits, and go-to-market (GTM) strategies to promote new advertising products.
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Designed, managed, and assessed comprehensive audience surveys leveraging first-party data to inform the brand's storytelling approach, uphold brand data accuracy, and analyze reports for deeper insights into audience preferences and behaviors, leading to increased market share and entry to new markets. ​​​​​​
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January 2014 - October 2020
Bonnier Corporation Integrated Marketing Director
January 2007 - January 2014
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Directed identity/visual management for multiple brands, maintaining consistency in marketing initiatives, messaging, and visual aesthetics to effectively communicate brand values and strategic positioning, and improving brand recognition.
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Developed and executed marketing plans and sales proposals for assigned publications.
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Reviewed syndicated audience data and conducted research as necessary to source insights, enhancing competitive differentiation and contributing to strategic decision-making.
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Bonnier Corporation
Sales Development Manager
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Identified and cultivated new business prospects.
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Worked closely with the sales team to maximize campaigns and support the lead-nurturing process.
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Coordinated high-level, in-person events, overseeing invitations, accommodations, logistics, and attendee follow-up with meticulous attention.​​
Education
2016 - 2019
California State University, Los Angeles Bachelor's Degree in Business Administration, Management
magna cum laude
Skills
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​CRM Tools
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Omnichannel Strategy
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Analytics
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Digital Marketing
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Paid Media
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Digital Media
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Planning Process
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Brand Identity
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Email Marketing
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Presale Strategy
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Brand Partnerships
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Events Marketing
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Proactive Selling
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Creative Brief Development
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GTM Strategy
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​​​RFP Management
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Client Communications
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Sales Collateral
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Client Success
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Insights + Research
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Sales Presentations
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Content Marketing
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Integrated Marketing
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Team Leadership
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Cross Functional Collaboration
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Market Trends
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Thought Leadership
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Cross and Upselling
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Media Planning
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Visual Identities